In 2017, the Chinese bought the biggest TVs. The 1.478 billion (!!!) of smartphones sold in 2017 had an average price of US $ 323 (about C $ 400). However, tablets have lost popularity while sales at the global level have dropped by 18%. It is, however, smart home appliances that experienced triple-digit growth in 2017.
All these statistics come from the new technology report published by IFA Berlin and GfK , a leading European research company. These data can also give us an overview of the technological trends for the coming years. Indeed, according to this study, 50% of people surveyed globally believe that these smart devices, such as speakers, will have a significant impact in the coming years. The Chinese especially believe in 75%.Perhaps most interesting is that mobile devices in general have generated nearly US $ 500 billion (!!!) only in retail sales.
New technological items like those related to virtual reality, smart speakers and everything that works with artificial intelligence have almost driven the motive of our consciousness (for some), yet it remains the most important driver of change based on technology on the planet.Jens Heithecker, executive director of IFA Berlin , explained that “among all product launches and industry events, it is easy to lose sight of the big trends. More importantly, it’s easy to lose sight of the actual behavior of consumers. “
Different types of technological gadgets
Indeed, in addition to smart speakers, other kinds of gadgets attract attention. In Europe, this is the case of watches and other fitness equipment. These items used during workouts, whether at the gym or outdoors during a jog, are very popular.
According to the study, 51% of Europeans use a tracker device , 31% a smart watch, 11% a technological bracelet connected to a computer to take real-time results and 7% use other types. applications or devices. These results prove that there is still a lot of potential to exploit at this level, since people like to have numbers, results when they train and nothing better than technology to help us.
The largest sales of new devices come from Asia as well as Central / Eastern Europe, while well-established markets in North America and Europe are buying larger and more expensive technology devices .
New types of devices are coming in and are also gaining popularity, of course. As “wearable” technologies, which grew 23% in Europe last year, as well as smart computing devices such as Apple’s Airpods and Google’s Pixel Buds (smart earphones), are growing rapidly.
According to IFA Berlin ‘s executive director , 2018 could also be the year of mobile devices, as these devices achieve the right balance of cost, functionality and ease of use. A winning recipe what!
Other interesting data
These smart headphones enable everyday life with artificial intelligence, including faster access to information, the ability to control smart devices, and even real-time language translation.Another interesting fact, the Chinese buy the largest televisions, says the IFA. In China, the flat-screen TV sold will average 54.1 inches by 2020, while US buyers will be 52 inches.But manufacturers do not just build bigger; they build smarter. 68% of all TVs sold today are smart TVs, says IFA. With integrated technology, it’s the new cinemas.As everything becomes smart, our homes are no different. According to the IFA, smart home appliances are growing at a triple digit pace, as consumers begin to believe in the industry’s vision for the connected home.
Nations that establish technological trends?
Korea, China and Japan … and even Iran, where smart refrigerators and washing machines are extremely popular, says the report. In China, 75% of consumers believe that smart home technology will have an impact on their lives. In the United States, this figure is only 51%.From IFA Berlin’s executive director’s point of view , as with mobile phones five or six years ago, the technology is about to reach a turning point, where we can really expect that she takes off. At the same time, virtual reality and augmented reality are markets in search of consumers.
The market for virtual reality and augmented reality continues to grow. Consumers are waiting for the content and applications that will make this technology a must .
To return to this article, there is no doubt that we live in an era where technological devices encircle us and it does not seem to want to stop, on the contrary. Indeed, after the rise in popularity of smartphones, are now the smart speakers that take over as virtual reality is growing.When we talk about digital homes, there is no doubt that one day, it will indeed be the case and this, everywhere in the world.